News Release - Thursday, October 30, 2008
How To Choose A Barter Exchange
Before joining a barter or trade exchange, look into the exchange’s background and its suitability for your company. Among the questions to consider are
Does the exchange’s location work for you? If your sales are only local and if you want to buy local, you don’t need an exchange that’s mainly Internet-based, national or global in nature.
Can you get what you need? List your needs and evaluate if exchange members have the resources you’re looking for.
What do current members say? Ask them if they’re satisfied. Ask what barter has done for their business.
Is pricing reasonable? Find out if the price structure is fair and competitive. Read over the barter contract to get a clear explanation of costs, requirements and services.
Does the exchange provide consulting services? If you’re new to bartering, you may want to work with an exchange that is a good source of information and insight on getting the most from a barter relationship.
Is this a reputable, solid firm? You’re safer joining an established group with a proven track record. Look for one that belongs to the industry’s trade associations, such as the National Association of Trade Exchanges or the International Reciprocal Trade Association.
